Driving Yield in the Digital Shelf Space
Yesterday the folks at AdExchanger published a great interview with DiJiPOP Founder & CEO Ji Kim. Covering everything from where digital shopper marketing is headed and the other players in the space, it’s a great overview of how ecommerce media and the monetization of digital shelf space is changing everything.
In case you missed it, here it is again. Let us know what you think in the comment section below, or schedule some time for a one-on-one assessment of your digital shelf space today.
: What problem is DiJiPOP solving? And, please define “digital shelf space.”
JK: We help retailers and brands better merchandise and increase sales by applying in-store shopper marketing practices to their online and mobile stores- where consumer go first when they start shopping.
We are fixing the marketing spend for retailers and their … Read More